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Project OverviewCloser to Nature, Closer to Yourself
Lost Horizon is an outdoor sport DTC brand that focuses on product research and development. Its advanced product features allow them to gain many outdoor enthusiasts in the outdoor community. To bring the branding strategy to a globalized scale, team Lost Horizon aims to contribute effort in detailed market research and branding process. Thus, a creative yet well-established brand positioning and roadmap will be particularly important for Lost Horizon.
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Client Asks• Building a new brand from scratch
• Market research towards outdoor category and consumer behaviors
• Product research and brand marketing plan
• Define target audience personas
• Creating a brand strategy and a visual system that speaks to the global consumers
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Our ProposalBranding Package
Social media management and content creation
Commercial photography
An Insight into the Journey of Lost Horizon
Team OSMO utilizes product characteristics to accurately capture the overseas middle-aged consumers' interest in the outdoor camping community. OSMO conducted in-depth market research to find the three major brand insights and finally selected the final one based on two rounds of discussions with the client team. OSMO uses the slogan Closer to nature, closer to yourself to encourage middle-aged urban citizens to come to nature. Embrace the connection between body and mind and nature, eventually, step closer to their true hearts.
