Who we are

We are a full-service and cross-border branding and marketing agency which launches overseas brands and e-commerce businesses into the global market. We work closely with Chinese eCommerce and help their transition into becoming local brands that resonate with diverse segments of their target audience worldwide. At OSMO, we believe in creating brand systems and marketing strategies with a cross-culture mindset. Our goal is to guide every cross–border business into finding its own unique position in the market.

关于我们

我们是一家为海外跨境电商和中国品牌提供全方位服务的海外品牌化和营销本土化的服务机构，我们辅助品牌和跨境业务进入全球的市场。我们帮助企业转型为在全球范围内与海外目标受众的产生共鸣的本地化品的国际品牌。在 OSMO，我们以跨文化思维创建品牌系统和营销策略，将品牌与海外消费者无差别链接，达成意识的桥梁。我们的目标是引导每一个跨境企业找到自己独特的、有洞察力的定位，并发展其战略品牌市场。

Mission statement

OSMO’s mission is to elevate international businesses into truly global brands, using insightful observations and rigorous data that resonates with their target audiences in international markets.

我们的使命

利用在国际市场与当地目标受众产生共鸣的深刻市场研究和严格数据的分析，将跨境品牌扩展到全球，成为真正的本地化品牌。

品牌本地土化，近在咫尺

Branding localization  is never closer than now

Values in Heart

OSMO的核心价值观

Insightful · 洞察力

When it comes to insights that matter, we hit our target with precision.

精准的品牌洞察，是我们的核心竞争力。

Appreciation and Respect · 感恩与尊重

With respect, we appreciate every opportunity to expand each business. This is our core value for every successful partnership.

怀揣敬意，我们感谢每一个拓展业务的机会。这是我们对待每个成功合作关系的核心价值。

Transparent · 真诚透明

Be transparent in all aspects of our business relationships.

在我们业务的各个方面保持真诚与透明。

Creative · 创造力

Creativity is building from scratch to be the trend-setter.

创造力正在从零开始建造成为潮流引领者。

Empathy · 共情力

We thrive on inclusivity of emotions, and we believe the use of empathy empowers all successful brands.

我们为拥有情感的多方面性而感到骄傲，我们也相信共情能力是赋予所有成功的品牌动力的强大能量。

Why OSMO?

‘OSMO’ is a term that is short for ‘osmosis,’ which is the flow of water between two different concentration levels. Our team resonates with this chemistry process, as it symbolizes how we as a branding agency help our clients expand their influence in the cross-cultural setting, from one point to another.

为什么选择我们？

OSMO是渗透作用的缩写，是水在两种不同水浓度之间穿过半透膜的运动。我们的团队对这种自发的流动过程产生了共鸣，因为它象征着我们作为品牌和营销机构如何帮助我们的客户将其在跨文化环境中的影响力从一个点扩展到另一个点。

OSMO作为一个全功能的跨境品牌广告营销公司，我们致力于帮助中国电商和中国品牌用”渗透“的方式出现在海外的市场中，渗透不单单是指进入海外市场，更多的意思是帮助品牌从洞察，品牌策略，消费人群，自然的创意策略在不经意间”渗透“到海外消费者的生活中去。

而这也是OSMO团队组建时的初衷。

我们是帮助中国品牌走出国门，不单单是将产品带出去，而是让海外的欧美消费 者为中国的品牌故事与理念买单, 让中国品牌在海外媒体平台强种草

Key Members

  • Katy Han 韩喆

    Founder \ Chief of Public Relations

    • Branding and Integrated communication MA

    • CCNY Alumni

    • Global Trading Inc CMO

    • BBDO account executive, responsible for Mercedes-Benz 2021 SUV campaign and product launch campaign.

  • Amy Liang 梁楚茵

    Brand Strategy Director\ Head of Social Media Management

    • Branding and Integrated communication MA

    • CCNY Alumni

    • &Walsh strategist, responsible for Stompy, Parle Agro, and Jow creative campaign.

  • May Tian 田雨萌

    Art Director \ Head of Creative

    • Graphic Design MFA

    • AAU Alumni

    • Designer at West Venture, SF

    • Responsible for branding design of Shutterfly, VergeSense, Mursion

  • Lu Lu 陆路

    Senior Account Manager

    • Branding and Integrated communication MA

    • CCNY Alumni

    • Ogilvy account executive, responsible for major fashion client H&M

Be the next to grow your brand

Moving towards one goal with full speed is our signature work ethic.