INTO YOU KCON PR Distribution

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(01)
Project Overview

Beauty For Everyone

The leading cosmetic brand INTO YOU first entered the United States as ITY Cosmetic. The debut of ITY chose first to land its foot at the LA KCON 2023 event, and as the only popular Chinese cosmetic brand at this phenomenal K-pop culture and performance festival, the brand celebrated and engaged with Amerian GenZ consumers about the beauty of ITY products. Los Angeles is the heart of pop culture and Hollywood dreams, to celebrate ITY's first brand debut, LA is the significant choice for the brand. During the event, ITY's booth welcomed thousands of K-pop fans, local partners, and Asian cultural lovers to visit. OSMO was responsible for publishing ITY debut stories to local media outlets and journalists in the Los Angeles area as part of the PR strategy to complete the event and create brand awareness among competitors.

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PR Strategy

Localization, GenZ, and Fashion are the three keywords OSMO brings to the audience. PR strategy is designed to align with the branding strategy by expressing the brand's vibe and message locally. To tell consumers about ITY and the great product behind it, we connect with LA local media representatives.