Jardina

Jardina is a merging outdoor furniture e-commerce brand that has led its way into the US market. The company was focused on the traditional B2B trading business for decades, and with the help of the DTC trend in North America, Jardina was born to impress the global market with a world trading root and a touch of modern e-commerce business model. Jardina is looking for a new branding strategy and Shopify website to open its channel and build an in-deep connection with local customers. OSMO was honored to have the opportunity to work on this exciting project and be able to brand Jardina in a localized strategy and visual form.

● Marketing research including secondary and primary research

● Brand position with a target audience strategy

● Brand marketing proposal

● Brand roadmap

● Product development proposal

● Brand content & story

● Brand visualization

● Shopify website design and buildup

Branding package

Shopify website design and buildup

To get to know the consumers’ behaviors and mindset, we took a step further into the North American real estate market trends and analysis. The US furniture market is consistently evolving with the development of home property. Researching the revolution of US property and lands provides a great understanding of the government regulation towards real estate and land proportion. Due to property and home-buying behaviors, consumers changed their outdoor furniture demand. The new brand strategy allows Jardina’s consumers to choose their desired pieces and embrace the welcoming atmosphere once they step into their outdoor space.