ChicMe

ChicMe is a cross-border e-commerce company from Shanghai it has been a merging leader in the field of fast fashion, ChicMe carries fast fashion clothing, shoes, bags, jewelry, beauty, accessories, and lingerie. Their territory continues to grow in the fast fashion e-commerce field. With the advent of branding globalization, ChicMe is also looking for a localized branding strategy that suits them. OSMO helped the client to find a unique proposition and niche market to expand their category into a new future.

To bring ChicMe closer to the customers in the North American region, OSMO also adds creative visual techniques and a branding strategy that conforms to the target market's aesthetics.

• Redefine target audience groups

• Find a unique brand proposition

• Rebranding a advancded global branding image with an approachable insight

• Market research on audience's attitude and purchase behaviors

Rebranding package

What ChicMe needs are insights that differentiate them within the Fast-Fashion category. According to our research, Fashion, confidence, and chicness are inhabited by every woman. The only difference is that every woman shows them differently. ChicMe is the Fashion trigger for the women audience and allows customers to show their hidden characters to the world and unlock the ultimate beauty potential.