Lost Horizon

Lost Horizon is an outdoor sport DTC brand that focuses on product research and development. Its advanced product features allow them to gain many outdoor enthusiasts in the outdoor community. To bring the branding strategy to a globalized scale, team Lost Horizon aims to contribute effort in detailed market research and branding process. Thus, a creative yet well-established brand positioning and roadmap will be particularly important for Lost Horizon.

● Building a new brand from the scratch

● Makret research towards outdoor catagory and consumers behaviros

● Product research and brand marketing plan

● Define tagert audience personas

● Creating a brand strategy and a visual system that speaks to the gloabl consumers

Branding package

Team OSMO utilizes product characteristics to accurately capture the overseas middle-aged consumers' interest in the outdoor camping community. OSMO conducted in-depth market research to find the three major brand insights and finally selected the final one based on two rounds of discussions with the client team. OSMO uses the slogan Closer to nature, closer to yourself to encourage middle-aged urban citizens to come to nature. Embrace the connection between body and mind and nature, eventually, step closer to their true hearts.