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Project OverviewFeel the Bond, Play Well Together
FXW pays attention to product development and design, and its products. The brand has brought great benefits to the life of pets in the pet industry. It developed a clear vision of the brand's target audience and marketing positioning in mind.
After a couple of years of operation, the brand has raised countless positive recommendations from overseas target groups which makes FXW a standard DTC model overseas brand, especially in the deep cultivation of product technology and consumer experience of the target audience.
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Client Asks• Marketing research including secondary and primary research
• Brand and social media position with a target audience strategy
• Brand marketing proposal
• Brand consistency
• Brand content & story
• Globalized brand visualization development
• Brand campaign and visual materials that fit the target audience's mindset
• Brand exposure across all digital channels
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Our ProposalBranding Package
Shopify website design and build-up
Social media management and content creation
TVC campaign
Amazon Sponsor Ad campaign
Commercial photography
An Insight into the Journey of FXW
During this project, we dig deep into the psychology of consumers and consider the connection points between products and brands. To illustrate the content strategy, we ensure the new brand identity is associated with core insights from previous market research.
When we identify the target group in the current market, we discover a unique positioning that allows the brand to drill its way into the US pet market, at the same time, we lay a solid foundation to turn FXW into an authentic global icon.
