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Project OverviewSuit Your Way
Cloudstyle is one of the leading Amazon brands in the men's suits category. The brand seeks the opportunity to capitalize on its existing success while expanding its reach to a broader male audience shopping everyday fashion with a focus on affordability and uncompromising quality in suits.
At the heart of this project lies the mission to redefine and elevate Cloudstyle's brand identity. The objective is not only to expand its reputation for offering affordable yet uncompromisingly high-quality suits but also to refresh its image to align with the evolving preferences of its target market. By crafting a modern and contemporary marketing and influencer strategy, Cloudstyle aspires to forge a deeper emotional connection with its customers while staying true to its core values of affordability, craftsmanship, and a confident lifestyle.
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Client Asks• Marketing research including secondary and primary research
• Social media presence build-up
• Social media influencer collaboration
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Our ProposalSocial media management and content creation
Social media influencer marketing with a growth strategy
Marketing and Influencer Results
• Account followers gain by 100%
• Avg 150+ likes across all influencer collab posts
• Consistent monthly account growth
• Successfully collaborated with over 10 influencers via in-feed posts and reels in the first two months
An Insight into the Journey of CloudStyle
We hone into uncovering the big and small moments of Cloudstyle’s target audience, modern men, to revolve around addressing their core needs of readiness, which is not just a state of mind but a tangible reality that can be embodied through the perfect suit. After a comprehensive rebranding and image enhancement, we helped Cloudstyle establish a clear elevated messaging that centers around the theme of readiness, inspiring men to feel empowered and confident in their journey through life.
The influencer marketing strategy for Cloudstyle complements the brand elevation approach by leveraging the power of social. With the influencer collaboration, the brand taps into the influencers’ credibility. It connects with its followers, establishing Cloudstyle as the go-to brand for affordable, stylish, and ready-to-wear suits.
