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Project OverviewStabilize Your Hybrid Connections
The Dockeck brand is another premium electronic accessories and USB hub brand from CableCreation, which is the top seller across Amazon's cable category. Dockteck pays extreme details to the product technology upgrade and consumer experience. For work, entertainment, or traveling, the product's primary function is to help consumers have a smooth connection and fast speed.
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Client Asks• Marketing research including secondary and primary research
• Brand position with a target audience strategy
• Brand marketing proposal
• Brand roadmap
• Product development proposal
• Brand content & story
• Brand visualization
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Our ProposalBranding Package
An Insight into the Journey of Dockteck
In the crowded electrical market landscape, we need to make Dockteck pop up among the competitors. Combining Dockteck's USB Hubs product with different purchase scenarios allows us to create a new consumer purchase journey. As a result of our deep dive into marketing data and consultation with real USB hub users, we decided to help Dockteck switch from a 3C brand to a great connection helper tailored to consumers' hybrid lifestyles. The creative insight behind this strategy is to add a degree of humanity into electricity that helps the brand finally step into a new direction.
